My overall design startegy involves building a modern web site on industry standard technology that is packed with features and still so simple that you can run it as part of your business strategy.
So, what's my secret? Most of my web sites are based on a content management system called Joomla. The Joomla tool will provide you with a framework that simplifies the management of your web site. It comes complete with add-on extensions and templates that will allow you to turn your web site into the powerful tool that you need for your business. Whether you need a complete shopping cart system or a community for your customers with forums and profiles I can provide you with a site that can be managed as simply as clicking an edit button and working in a window as simple as any word processor.
Of course, if you have something very specific in mind and Joomla doesn't quite meet your needs then I can always build a site from scratch.